You've read the book, taken the quiz, and scored pretty well...now it's time for a plan.

A business plan:
• Enables you to map out and strategize the future of your business
• Outlines the resources you will need
• Helps estimate start-up and ongoing costs
• Allows you to set measurable goals and objectives so you always know where you stand
• Makes you evaluate and study the competition
• Helps you understand your market and how to satisfy them
• Aids in deriving a marketing plan that effectively reaches your audience
• Makes you look for and determine potential advertisers
• Can be used to raise funds or attract investors
• Most importantly, determines whether your business model can function at a profit

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